Machines, both Analog and Digital, have been leveraged since decades to help workplaces calculate outputs of work and replace work through automation. And the 2020s’ seem to be the period to be etched in history for the integration of artificial intelligence (AI) tools and applications in business operations across industries. But artificial Read more…
Account based marketing (ABM) takes the spotlight every once in a while, although, it is not a novel concept. A personalized strategy with hyper-targeted campaigns, ABM skips the generalized route of promoting the products and services to the common audience and concentrates on data and the actual business or the Read more…
Do you know that segmented email campaigns have 100.95% more clicks1 than the ones that are not segmented? Personalized email subject lines have 50% higher open rates2 than those that are not. These are a few of the simple tips that you can follow to make your email campaigns successful. Here we Read more…
LinkedIn, the world’s largest professional network, introducing a new feature is capturing the attention of its vast user base: games. Yes, you read that right. LinkedIn has games now. This development makes a strong statement on how important engaging its users is to the platform. They are now blending professional networking Read more…
Metaverse, or virtual shared space, has been the focal point in the tech space for several years. The advancement in technology has induced the advent of virtual reality and augmented reality which is increasing the accessibility of users to fully immersive and interactive virtual worlds. Gradually, there has been a Read more…
Employee or Partner disengagement can be a costly affair for companies! One of the most challenging tasks for companies is to maintain engagement with a consistent pattern. The term ‘gamification’ has garnered a lot of attention and interest in the business domain. Several companies diversifying into the tech space have Read more…
In the rapidly evolving landscape of B2B marketing, the key to the success of a marketing campaign lies in not just crafting compelling campaigns but also in meticulously measuring their impact. As businesses navigate through getting a higher competitive advantage, the ability to launch effective B2B campaigns and accurately gauge Read more…