The moment we think of a traditional office, our minds naturally visualize images of cubicles, conference rooms, and the obvious operational activities. Meetings, trainings, and growth strategies dominate our thoughts due to the transitioned mindset of relentless productivity. Downtime, in Read more…
In the dynamic realm of marketing, the landscape for business-to-business (B2B) marketers presents a unique set of challenges compared to their business-to-consumer (B2C) counterparts. As B2B marketing companies strive to carve their niche and enhance their online presence, understanding and overcoming these Read more…
Machines, both Analog and Digital, have been leveraged since decades to help workplaces calculate outputs of work and replace work through automation. And the 2020s’ seem to be the period to be etched in history for the integration of artificial intelligence Read more…
Account based marketing (ABM) takes the spotlight every once in a while, although, it is not a novel concept. A personalized strategy with hyper-targeted campaigns, ABM skips the generalized route of promoting the products and services to the common audience Read more…
Do you know that segmented email campaigns have 100.95% more clicks1 than the ones that are not segmented? Personalized email subject lines have 50% higher open rates2 than those that are not. These are a few of the simple tips that you Read more…
LinkedIn, the world’s largest professional network, introducing a new feature is capturing the attention of its vast user base: games. Yes, you read that right. LinkedIn has games now. This development makes a strong statement on how important engaging its users Read more…
Metaverse, or virtual shared space, has been the focal point in the tech space for several years. The advancement in technology has induced the advent of virtual reality and augmented reality which is increasing the accessibility of users to fully Read more…
Employee or Partner disengagement can be a costly affair for companies! One of the most challenging tasks for companies is to maintain engagement with a consistent pattern. The term ‘gamification’ has garnered a lot of attention and interest in the Read more…
In the rapidly evolving landscape of B2B marketing, the key to the success of a marketing campaign lies in not just crafting compelling campaigns but also in meticulously measuring their impact. As businesses navigate through getting a higher competitive advantage, Read more…