{"id":1681,"date":"2024-07-18T07:23:09","date_gmt":"2024-07-18T07:23:09","guid":{"rendered":"https:\/\/www.nfaktor.com.sg\/en\/?page_id=1681"},"modified":"2025-02-27T12:24:07","modified_gmt":"2025-02-27T12:24:07","slug":"engaging-women-in-tech-hackathon-campaign-strategy","status":"publish","type":"page","link":"https:\/\/www.nfaktor.com.sg\/en\/engaging-women-in-tech-hackathon-campaign-strategy\/","title":{"rendered":"Customer Stories Page-9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1681\" class=\"elementor elementor-1681\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d00980 e-flex e-con-boxed e-con e-parent\" data-id=\"1d00980\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81977f5 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"81977f5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3b331 elementor-widget elementor-widget-image\" data-id=\"4b3b331\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"400\" src=\"https:\/\/www.nfaktor.com.sg\/en\/wp-content\/uploads\/2024\/08\/Our-Service-08.png\" class=\"attachment-full size-full wp-image-3576\" alt=\"\" srcset=\"https:\/\/www.nfaktor.com.sg\/en\/wp-content\/uploads\/2024\/08\/Our-Service-08.png 1200w, https:\/\/www.nfaktor.com.sg\/en\/wp-content\/uploads\/2024\/08\/Our-Service-08-300x100.png 300w, https:\/\/www.nfaktor.com.sg\/en\/wp-content\/uploads\/2024\/08\/Our-Service-08-1024x341.png 1024w, https:\/\/www.nfaktor.com.sg\/en\/wp-content\/uploads\/2024\/08\/Our-Service-08-768x256.png 768w, https:\/\/www.nfaktor.com.sg\/en\/wp-content\/uploads\/2024\/08\/Our-Service-08-600x200.png 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0e747d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f0e747d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>How we engaged a women&#8217;s community of tech developers over a hackathon-like campaign.<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252471a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"252471a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>An intercontinental IT product &amp; solutions company wanted to create an engagement campaign specifically targeting women on account of \u2018Women\u2019s Day.\u2019 The objective of the campaign was to get women invested in their products and solutions in addition to creating brand awareness. The company was looking for a responsive solution that could be deployed on an intercontinental level.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4803883 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4803883\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">A hackathon contest giving women an opportunity to showcase their skills and win exciting rewards.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e725c7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0e725c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>We created an 8-week-long hackathon specially designed for women from across 4 regions, where participants got to register through a one-of-a-kind registration page. We created a content journey through email communications to provide continued assistance to participants throughout 8 weeks. The participants availed free access to a popular domain platform to create a website, all on their own. The hackathon culminated with winners getting rewards and an opportunity to collaborate with the company.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c89e542 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c89e542\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">An engagement campaign that resulted in long-lasting brand recognition.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07e6b4c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"07e6b4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>Our campaign focused on building traction among the target audience for Women\u2019s Day. The campaign encouraged women&#8217;s community to take part in a hackathon facilitating their larger involvement in the company\u2019s products and solutions. The campaign was successful in drawing women programmers on account of Women\u2019s Day.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7044659 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7044659\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"impactStorieslastText1\">Found it interesting? Learn more about our services.\n<br>\n<span><a href=\"https:\/\/www.nfaktor.com.sg\/en\/gamified-engagement\/\" class=\"impactmarketingStories\" >Gamification<\/a>\n<\/span> | <span><a href=\"https:\/\/www.nfaktor.com.sg\/en\/social-media-campaigns\/\" class=\"impactmarketingStories\" >Social Media Campaigns<\/a>\n<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-797c3b0 e-flex e-con-boxed e-con e-parent\" data-id=\"797c3b0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb21fa elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"6fb21fa\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class='white' style='background:rgba(0,0,0,0); border:solid 0px 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id='slider_2443_slide04' class='sa_hover_container sa_vert_center_wrap' style='padding:0% 5%; margin:0px 0%; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><a class='sa_slide_link_icon' href='https:\/\/www.nfaktor.com.sg\/en\/sales-funnel-forecast-recommendation-platform\/' target='_self' title='' aria-label=''><\/a><\/div>\n<div class='sa_vert_center'><div class=\"slide-content\">\r\n<p>How we helped build a recommendation platform for ease of sale and funnel forecast.<\/p>\r\n<\/div><\/div><\/div>\n<div id='slider_2443_slide05' class='sa_hover_container sa_vert_center_wrap' style='padding:0% 5%; margin:0px 0%; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><a class='sa_slide_link_icon' href='https:\/\/www.nfaktor.com.sg\/en\/product-launch-campaigns-customer-sales-awareness\/' target='_self' title='' aria-label=''><\/a><\/div>\n<div class='sa_vert_center'><div class=\"slide-content\">\r\n<p>How we helped build campaigns for product launch through customer and sales awareness<\/p>\r\n<\/div><\/div><\/div>\n<div id='slider_2443_slide06' class='sa_hover_container sa_vert_center_wrap' style='padding:0% 5%; margin:0px 0%; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><a class='sa_slide_link_icon' href='https:\/\/www.nfaktor.com.sg\/en\/sales-enablement-campaign-reward-sales-success\/' target='_self' title='' aria-label=''><\/a><\/div>\n<div class='sa_vert_center'><div class=\"slide-content\">\r\n<p>How we built a sales enablement campaign that also rewarded sales success.<\/p>\r\n<\/div><\/div><\/div>\n<div id='slider_2443_slide07' class='sa_hover_container sa_vert_center_wrap' style='padding:0% 5%; margin:0px 0%; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><a class='sa_slide_link_icon' 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All rights reserved.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How we engaged a women&#8217;s community of tech developers over a hackathon-like campaign. An intercontinental IT product &amp; solutions company wanted to create an engagement campaign specifically targeting women on account of \u2018Women\u2019s Day.\u2019 The objective of the campaign was to get women invested in their products and solutions in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"footnotes":""},"class_list":["post-1681","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engaging a Women&#039;s Tech Community with a Hackathon-like Campaign<\/title>\n<meta name=\"description\" content=\"How we successfully engaged a women\u2019s community of tech developers through a hackathon-like campaign, fostering collaboration, innovation, and empowerment. 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