{"id":1687,"date":"2024-07-18T07:30:21","date_gmt":"2024-07-18T07:30:21","guid":{"rendered":"https:\/\/www.nfaktor.com.sg\/en\/?page_id=1687"},"modified":"2025-02-27T12:20:34","modified_gmt":"2025-02-27T12:20:34","slug":"sales-encouragement-incentive-measurement-campaign","status":"publish","type":"page","link":"https:\/\/www.nfaktor.com.sg\/en\/sales-encouragement-incentive-measurement-campaign\/","title":{"rendered":"Customer Stories Page-10"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1687\" class=\"elementor elementor-1687\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34aa5b8 e-flex e-con-boxed e-con e-parent\" data-id=\"34aa5b8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86146c4 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"86146c4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b299912 elementor-widget elementor-widget-image\" data-id=\"b299912\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"400\" src=\"https:\/\/www.nfaktor.com.sg\/en\/wp-content\/uploads\/2024\/08\/Our-Service-10.png\" class=\"attachment-full size-full wp-image-3548\" alt=\"\" srcset=\"https:\/\/www.nfaktor.com.sg\/en\/wp-content\/uploads\/2024\/08\/Our-Service-10.png 1200w, https:\/\/www.nfaktor.com.sg\/en\/wp-content\/uploads\/2024\/08\/Our-Service-10-300x100.png 300w, https:\/\/www.nfaktor.com.sg\/en\/wp-content\/uploads\/2024\/08\/Our-Service-10-1024x341.png 1024w, https:\/\/www.nfaktor.com.sg\/en\/wp-content\/uploads\/2024\/08\/Our-Service-10-768x256.png 768w, https:\/\/www.nfaktor.com.sg\/en\/wp-content\/uploads\/2024\/08\/Our-Service-10-600x200.png 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dde010 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1dde010\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>How we executed a sales encouragement, incentive and measurement campaign.<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e07073 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4e07073\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>Most often, sales representatives focus on big IT products and forget the peripherals whose need come along them. This specific client dealing in selling IT products and peripherals across the world was facing a similar issue. To combat this, our client needed a solution that not only raised awareness about these peripherals but also find an engaging way to encourage them to sell these as well.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44e23f6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"44e23f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">A bingo-inspired \u2018Go-Win\u2019 virtual gamified campaign filled with hidden gifts for every peripheral sale.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d545582 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d545582\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>Sales representatives had to be engaged in a way that would reflect in the peripherals sales. We combined the two objectives and designed a game called \u2018Go Win.\u2019 The numbers mentioned in a typical BINGO ticket are equated to Product Units in the game of \u2018GOWIN.\u2019 The \u2018GOWIN\u2019 card would represent target units of a specific peripheral. The sales representatives would then share the details of the Order number that meets the number criteria stated in the GOWIN Card.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d72634 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2d72634\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">A win-win result for both salesmakers and peripheral sales.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c28fe elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"13c28fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>\u2018Go Win\u2019 created a sense of sales urgency and healthy competition, strong enough to drive sales representatives to sell peripherals. A well-rounded approach to cross-selling was built due to the consistency of the incentive campaign, resulting in a gradual increase in the sale of peripherals.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da766c2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"da766c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"impactStorieslastText1\">Found it interesting? Learn more about our services.\n<br>\n<span><a href=\"https:\/\/www.nfaktor.com.sg\/en\/gamified-engagement\/\" class=\"impactmarketingStories\" >Gamification<\/a>\n<\/span> | <span><a href=\"https:\/\/www.nfaktor.com.sg\/en\/sales-enablement\/\" class=\"impactmarketingStories\" >Sales Enablement Campaign<\/a>\n<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea67746 e-flex e-con-boxed e-con e-parent\" data-id=\"ea67746\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a51c72 elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"8a51c72\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class='white' style='background:rgba(0,0,0,0); border:solid 0px rgba(0,0,0,0); border-radius:0px; padding:10px 10px 10px 10px;'>\n<div id='slider_2443' class='owl-carousel sa_owl_theme autohide-arrows' data-slider-id='slider_2443' style='visibility:hidden;'>\n<div id='slider_2443_slide01' class='sa_hover_container sa_vert_center_wrap' style='padding:0% 5%; margin:0px 0%; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><a class='sa_slide_link_icon' href='https:\/\/www.nfaktor.com.sg\/en\/building-awareness-campaign-for-salesforce-about-new-services\/' target='_self' title='' aria-label=''><\/a><\/div>\n<div class='sa_vert_center'><div class=\"slide-content\">\r\n<p>How we helped build awareness among a salesforce of 2000+ about a bouquet of new services.<\/p>\r\n<\/div><\/div><\/div>\n<div id='slider_2443_slide02' class='sa_hover_container sa_vert_center_wrap' style='padding:0% 5%; margin:0px 0%; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><a class='sa_slide_link_icon' href='https:\/\/www.nfaktor.com.sg\/en\/strategy-for-improving-marketing-partner-engagement-customer-interactions\/' target='_self' title='' aria-label=''><\/a><\/div>\n<div class='sa_vert_center'><div class=\"slide-content\">\r\n<p>How we helped enhance the usage of under-utilized Marketing Assets amongst partners and helped them engage customers better.<\/p>\r\n<\/div><\/div><\/div>\n<div id='slider_2443_slide03' class='sa_hover_container sa_vert_center_wrap' style='padding:0% 5%; margin:0px 0%; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><a class='sa_slide_link_icon' href='https:\/\/www.nfaktor.com.sg\/en\/webinar-series-show-and-tell-partner-engagement-success\/' target='_self' title='' aria-label=''><\/a><\/div>\n<div class='sa_vert_center'><div class=\"slide-content\">\r\n<p>How we ran a Show &amp; Tell webinar series and created a huge partner engagement<\/p>\r\n<\/div><\/div><\/div>\n<div id='slider_2443_slide04' class='sa_hover_container sa_vert_center_wrap' style='padding:0% 5%; margin:0px 0%; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><a class='sa_slide_link_icon' href='https:\/\/www.nfaktor.com.sg\/en\/sales-funnel-forecast-recommendation-platform\/' target='_self' title='' aria-label=''><\/a><\/div>\n<div class='sa_vert_center'><div class=\"slide-content\">\r\n<p>How we helped build a recommendation platform for ease of sale and funnel forecast.<\/p>\r\n<\/div><\/div><\/div>\n<div id='slider_2443_slide05' class='sa_hover_container sa_vert_center_wrap' style='padding:0% 5%; margin:0px 0%; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><a class='sa_slide_link_icon' href='https:\/\/www.nfaktor.com.sg\/en\/product-launch-campaigns-customer-sales-awareness\/' target='_self' title='' aria-label=''><\/a><\/div>\n<div class='sa_vert_center'><div class=\"slide-content\">\r\n<p>How we helped build campaigns for product launch through customer and sales awareness<\/p>\r\n<\/div><\/div><\/div>\n<div id='slider_2443_slide06' class='sa_hover_container sa_vert_center_wrap' style='padding:0% 5%; margin:0px 0%; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><a class='sa_slide_link_icon' href='https:\/\/www.nfaktor.com.sg\/en\/sales-enablement-campaign-reward-sales-success\/' target='_self' title='' aria-label=''><\/a><\/div>\n<div class='sa_vert_center'><div class=\"slide-content\">\r\n<p>How we built a sales enablement campaign that also rewarded sales success.<\/p>\r\n<\/div><\/div><\/div>\n<div id='slider_2443_slide07' class='sa_hover_container sa_vert_center_wrap' style='padding:0% 5%; margin:0px 0%; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><a class='sa_slide_link_icon' href='https:\/\/www.nfaktor.com.sg\/en\/acquire-top-funnel-prospects-targeted-accounts\/' target='_self' title='' aria-label=''><\/a><\/div>\n<div class='sa_vert_center'><div class=\"slide-content\">\r\n<p>How we helped acquire top-of-the-funnel prospects from a targeted account base.<\/p>\r\n<\/div><\/div><\/div>\n<div id='slider_2443_slide08' class='sa_hover_container sa_vert_center_wrap' style='padding:0% 5%; margin:0px 0%; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><a class='sa_slide_link_icon' href='https:\/\/www.nfaktor.com.sg\/en\/sales-incentive-campaign-success-strategy\/' target='_self' title='' aria-label=''><\/a><\/div>\n<div class='sa_vert_center'><div class=\"slide-content\">\r\n<p>How we helped build and run an incentive campaign for sales success.<\/p>\r\n<\/div><\/div><\/div>\n<div id='slider_2443_slide09' class='sa_hover_container sa_vert_center_wrap' style='padding:0% 5%; margin:0px 0%; '><div 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All rights reserved.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How we executed a sales encouragement, incentive and measurement campaign. Most often, sales representatives focus on big IT products and forget the peripherals whose need come along them. This specific client dealing in selling IT products and peripherals across the world was facing a similar issue. 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