{"id":4632,"date":"2024-09-23T09:37:37","date_gmt":"2024-09-23T09:37:37","guid":{"rendered":"https:\/\/www.nfaktor.com.sg\/en\/?page_id=4632"},"modified":"2025-09-08T12:36:55","modified_gmt":"2025-09-08T12:36:55","slug":"account-based-marketing","status":"publish","type":"page","link":"https:\/\/www.nfaktor.com.sg\/en\/account-based-marketing\/","title":{"rendered":"account-based-marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4632\" class=\"elementor elementor-4632\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3376eeb7 e-flex e-con-boxed e-con e-parent\" data-id=\"3376eeb7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8776c2 elementor-hidden-desktop elementor-widget elementor-widget-spacer\" data-id=\"c8776c2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75c13dec e-con-full e-flex e-con e-parent\" data-id=\"75c13dec\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-721554fb e-con-full left_column_btn e-flex e-con e-child\" data-id=\"721554fb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9bf08 elementor-widget elementor-widget-heading\" data-id=\"3d9bf08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Our Services<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-627022ad elementor-align-center elementor-widget__width-initial my-button elementor-widget elementor-widget-button\" data-id=\"627022ad\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nfaktor.com.sg\/en\/account-based-marketing\/\" id=\"btn4_our_service\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Account-Based Marketing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c07d5 elementor-align-center elementor-widget__width-initial my-button elementor-widget elementor-widget-button\" data-id=\"f8c07d5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nfaktor.com.sg\/en\/case-study-design\/\" id=\"btn9_our_service\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Case Study Design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d2519 elementor-align-center elementor-widget__width-initial my-button elementor-widget elementor-widget-button\" data-id=\"68d2519\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nfaktor.com.sg\/en\/AI-Powered-Campaigns\/\" id=\"btn2_our_service\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">AI Powered Campaigns<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22372140 elementor-align-center elementor-widget__width-initial my-button elementor-widget elementor-widget-button\" data-id=\"22372140\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nfaktor.com.sg\/en\/end-to-end-webinar\/\" id=\"btn3_our_service\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">End-2-End Webinars<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dae247b elementor-align-center elementor-widget__width-initial my-button elementor-widget elementor-widget-button\" data-id=\"5dae247b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nfaktor.com.sg\/en\/gamified-engagement\/\" id=\"btn5_our_service\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Gamified Engagement<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3547104c elementor-align-center elementor-widget__width-initial my-button elementor-widget elementor-widget-button\" data-id=\"3547104c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nfaktor.com.sg\/en\/marcomm-design-as-service\/\" id=\"btn12_our_service\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Marcomm Design as a Service<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24737f28 elementor-align-center elementor-widget__width-initial my-button elementor-widget elementor-widget-button\" data-id=\"24737f28\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nfaktor.com.sg\/en\/partner-acquisition-nurture\/\" id=\"btn11_our_service\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Partner Acquisition &amp; Nurture<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59907ee elementor-align-center elementor-widget__width-initial my-button elementor-widget elementor-widget-button\" data-id=\"59907ee\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nfaktor.com.sg\/en\/program-in-a-box\/\" id=\"btn7_our_service\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Program-in-a-Box<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-566d48e0 elementor-align-center elementor-widget__width-initial my-button elementor-widget elementor-widget-button\" data-id=\"566d48e0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nfaktor.com.sg\/en\/sales-enablement\/\" id=\"btn1_our_service\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sales Enablement <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a1d132 elementor-align-center elementor-widget__width-initial my-button elementor-widget elementor-widget-button\" data-id=\"23a1d132\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nfaktor.com.sg\/en\/social-media-campaigns\/\" id=\"btn10_our_service\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Social Media Campaigns<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3135604c elementor-align-center elementor-widget__width-initial my-button elementor-widget elementor-widget-button\" data-id=\"3135604c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nfaktor.com.sg\/en\/video-and-animation\/\" id=\"btn8_our_service\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> Videos, Animations &amp; Emails<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465381b0 elementor-align-center elementor-widget__width-initial my-button elementor-widget elementor-widget-button\" data-id=\"465381b0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nfaktor.com.sg\/en\/web-and-microsites\/\" id=\"btn6_our_service\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Websites &amp; Microsites<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58bc9897 elementor-widget elementor-widget-spacer\" data-id=\"58bc9897\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6561a249 e-con-full e-flex e-con e-child\" data-id=\"6561a249\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7ffe3ea4 e-con-full img_container e-flex e-con e-child\" data-id=\"7ffe3ea4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e246c content-item elementor-widget elementor-widget-image\" data-id=\"a7e246c\" data-element_type=\"widget\" id=\"icon4\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/www.nfaktor.com.sg\/en\/wp-content\/uploads\/2024\/09\/240919_Acc-based-marketing.png\" class=\"attachment-full size-full wp-image-4849\" alt=\"\" srcset=\"https:\/\/www.nfaktor.com.sg\/en\/wp-content\/uploads\/2024\/09\/240919_Acc-based-marketing.png 1024w, https:\/\/www.nfaktor.com.sg\/en\/wp-content\/uploads\/2024\/09\/240919_Acc-based-marketing-300x88.png 300w, https:\/\/www.nfaktor.com.sg\/en\/wp-content\/uploads\/2024\/09\/240919_Acc-based-marketing-768x225.png 768w, https:\/\/www.nfaktor.com.sg\/en\/wp-content\/uploads\/2024\/09\/240919_Acc-based-marketing-600x176.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a118cb1 e-con-full right_column_container e-flex e-con e-child\" data-id=\"1a118cb1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c251ca3 content-item elementor-widget elementor-widget-text-editor\" data-id=\"c251ca3\" data-element_type=\"widget\" id=\"content4\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"font-size: 24px;\"><strong>ACCOUNT-BASED MARKETING<\/strong><\/h1><p>Account-Based Marketing (ABM) is a strategic approach for a <strong>focused target audience<\/strong> and hence to gain their mindshare we must <a href=\"https:\/\/www.nfaktor.com.sg\/en\/ai-powered-campaigns\/\"><strong>tailor our campaigns<\/strong><\/a> to meet their specific needs and challenges.<\/p><p>The key to preparing for an ABM campaign is <a href=\"https:\/\/www.nfaktor.com.sg\/en\/category\/content-marketing\/\"><strong>good content planning<\/strong><\/a>. We begin by understanding your objective, geo, duration, and who your focused audience is. We assess the existing content that is available and plan out a detailed <strong>content journey<\/strong> from awareness, and <strong>consideration<\/strong> to <strong>decision.<\/strong><\/p><p>To create awareness, we plan content that talks about the challenges faced in the audience&#8217;s industry and set a background for your solution or organization. Next, we build content for consideration where we build credibility for your brand or products by highlighting how your offerings could be a game changer for them. And finally, through your <a href=\"https:\/\/www.nfaktor.com.sg\/en\/building-awareness-campaign-for-salesforce-about-new-services\/\"><strong>success stories<\/strong><\/a> and experts, the audience is driven to decide in your favor to connect with an expert or learn more, etc.<\/p><p><a href=\"https:\/\/www.nfaktor.com.sg\/en\/category\/account-based-marketing\/\"><strong>Account-Based Marketing<\/strong><\/a> is a powerful strategy for companies looking to deepen connections with key accounts and drive sustainable business growth.<\/p><p>Target high-value accounts, engage key decision-makers, cross-sell or up-sell, or launch new products and solutions with <strong>ABM solutions<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-158aa348 e-con-full e-flex e-con e-child\" data-id=\"158aa348\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cfbd7ef e-con-full e-flex e-con e-child\" data-id=\"2cfbd7ef\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8d445f e-con-full footer_part e-flex e-con e-parent\" data-id=\"a8d445f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d417a91 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"d417a91\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da098d4 e-con-full e-flex e-con e-child\" data-id=\"da098d4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f69ae2 elementor-view-framed elementor-widget__width-initial elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"1f69ae2\" data-element_type=\"widget\" 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